Eligibility
1. Advertisements must comply with the Core Principles. For greater certainty, advertising space will not be sold on condition that specific editorial content will be subsequently produced.
2. Advertisements for products, services and public service messages of interest to physicians or other users may be considered, unless otherwise excluded. Preference is given to advertising that is relevant to medical practice, medical education, professional development or health care delivery.
3. Advertisements for products and services are eligible adjacent to clinical content provided that there is no reasonable inference of a commercial connection or relationship between the product or service being advertised and the manufacturer of these products or services and the clinical content.
4. Advertisements for products, services and public service messages that compete with those offered by the PharmaClips.com subsidiaries, including financial services, are not eligible.
5. Advertisements of tobacco products, alcoholic beverages, weapons, gambling or pornography, or of products that violate PharmaClips.com policy, are not eligible.
6. Advertising must be factually accurate, must not be misleading, and must be in good taste.
7. Advertising must adhere to human rights legislation and not discriminate on any prohibited grounds.
8. A distinction is maintained between advertising and all other content. All advertising must be clearly identifiable as advertising and must not be confused with editorial content in format or appearance.
9. All advertising must comply with the laws and regulations of the United States and, where applicable, international standards.

Review Process
6. All new advertisements will be reviewed prior to publication or electronic posting.
7. In the case of print journals, advertisements that have not been submitted at least in draft form for review by the published ad material deadline date will be declined for that issue and the advertiser will be liable for the cost of the booked space.
8. PharmaClips.com reserves the right of final approval of all advertising and the right to refuse any advertisement.
9. All prescription and nonprescription drug advertising must be per the FDA guidelines. Proof of review is required.
10. Advertising for apparatus, instruments and devices that are intended for preventive, diagnostic or therapeutic purposes must comply with the provisions of the Medical Devices Regulations, Food and Drugs Act. Proof of the legal right to advertise these products in The Unites States of America is required.
11. Advertising of infant formula must comply with the World Health Organization's International Code of Marketing of Breast-milk Substitutes. Such ads must reflect the use of infant formula as a supplement and not a replacement for mother's milk.
12. Advertisements for dietary programs, nutritional supplements, non-conventional therapies or any other product or procedure that purports to promote health or cure disease may be considered on a case-by-case basis.
13. Primary evidence supporting any claim of efficacy, including scientific and technical data, may be required.

Placement (general)
9. Placement of advertising will be governed by the Core Principles.
10. Juxtaposition of editorial and advertising material on the same products or topics is avoided whenever possible. When a journal uses designated pages for repeat features (e.g. the lead editorial or to highlight articles of interest in the journal) any juxtaposition of an advertisement and related editorial content should be seen as coincidental. Exceptions may be necessary when a publication dedicates significant editorial space to a particular theme or clinical issue but in any event, such exceptions will not impede the Core Principles.
11. Articles should not be broken by full-page advertisements (whether one or more pages). Fractional advertisements (2/3 page or smaller) are limited to one per editorial page.
12. Advertising may be sold in consideration for placement on a general section of PharmaClips.com

Linking from an Advertisement
1. Users must have the option to click or not click on an advertisement. The advertisement must not obscure the screen page such that the user has to click on the advertisement to proceed further.
2. Users must not be sent to any other Web site unless they choose to do so by clicking on an advertisement link. The destination page will appear in a new window that will be smaller than the originating background page.
3. Although advertisements may link off the originating page, such links must permit the user to return to the originating page. The user will be informed that by proceeding, the user will be leaving the Web site and the PharmaClips.com does not assume any responsibility for material on the linked site
4. If an advertisement is to link to a page off the Web site, the page will be reviewed prior to acceptance of the advertising. The advertiser may not change the linked page during the term of the contract without prior review and approval.
5. Any Web site to which an advertisement is linked must comply with the laws and regulations of The Unites States of America.
6. The Physician Service Group reserves the right to not link, or to remove links, to other Web sites.
7. PharmaClips.com does not assume any responsibility for material on the linked site.
8. PharmaClips.com may not appear on any other Web sites or linked pages without prior written approval.